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  • It’s All Fun and .GAMES

    September 20, 2016

    Featured, New TLDs

     3

    Views: 6979

    We love launching new domain extensions at Enom, from .DENTIST to .SOCIAL and everything in between. Every new domain extension represents an innovative way for people, companies, and brands to put themselves online, but not many embody pure, unbridled fun the way the new .GAMES extension does. Fortunately, .GAMES goes into General Availability on Wednesday, September 21, 2016 (and if you act today, you can still grab a domain in the last day of the Early Access Phase), so the time to get this incredibly fun domain is here.

    If you’re a gamer yourself, you’re in good company, with over 155 million Americans regularly playing video games. On top of that, add in those that enjoy board games, card games, sports, and casino gaming, and suddenly, you can see why .GAMES has the potential to click with so many people.

    With so many gaming fans, it’s no wonder that games are big business, too. Game software is expected to be a $115 billion a year industry by 2020, and tabletop gaming (card games, board games, miniatures, etc.) is already an $880 million market. There are over 3,500 game development companies worldwide, not to mention independent and freelance games designers, many of which could benefit from a descriptive, memorable .GAMES domain.

    Whether you’re a gamer, a game developer, or just enjoy fun and entertainment, .GAMES is the perfect domain extension to make your mark online.

    Who can benefit the most from .GAMES?

    • Gamers
    • Game streamers and live video content creators
    • Game development companies, publishers, and distributors
    • Independent and freelance game developers and designers
    • Games journalists and bloggers
    • Professional and amateur sports teams, leagues, and events
    • Casino gaming
    • Hobby shops and gaming lounges

    Where else can I find information on .GAMES?

    Even though it hasn’t even entered General Availability, there are already several sources to get more information on .GAMES:

    • Gamasutra
    • DomainGang
    • Rightside Registry blog posts (1, 2, and 3)

    Are you inspired to take your passion for gaming online? Start searching for a .GAMES domain today, or reach us at sales@enom.com if you’d like to know more.

    Read More

  • Platinum Domains: How to Make an Offer on High-Value Names

    August 30, 2016

    Advice, New TLDs, Premium Domains

     1

    Views: 5993

    As a domain registrar, we’re often asked what makes for a “good” domain name. In general, the best domains are short, memorable, and provide some value in Search Engine Optimization (SEO). A small subset of all possible domain names fit that bill—called Premium domains—and are priced higher as a result. An even smaller subset of names, which we call Platinum domains, are some of the most valuable and sought after.

    Many people invest in Premium and Platinum domains, expecting to be able to sell them to another party for a profit. There have been no shortage of high profile domain sales over the years. In 2001, for instance, the Hotels.com domain was sold for $11 million. While that seems like a steep price, the domain was and still is absolutely central to the brand, and likely contributed to the company being acquired for $1.1 billion, just a couple of years later.

    Aside from the disparity in value between Premiums and Platinums, the actual process of purchasing the domains also differs slightly. While Premium domains can be registered much like standard domains—search for a name on the website, add it to your cart, and check out—Platinum domains do not have a listed price. Instead, when you come across a Platinum domain on our site, you are prompted to “make an offer” to purchase it. A representative will contact you regarding your offer, provide some background information on the domain, and begin negotiating on the price.

    .Com domains aren’t the only ones seeing big offers. Despite being just a couple of years old, new generic TLDs are gaining traction in the primary and secondary markets. Domain names with extensions such as.LIVE and .LTD have recently sold for six figures in the last few weeks. More such sales seem likely as end users and customers become more aware of new domains.

    Enom has access to many short, memorable domains in new gTLDs. To give you an idea of the types of domains that fall into the Platinum category, here are just a few examples still available for purchase at the time of this writing:

    •  .ATTORNEY
      • Tax.ATTORNEY, Bankruptcy.ATTORNEY, DWI.ATTORNEY, NewYork.ATTORNEY
    • .FORSALE
      • Cars.FORSALE, Home.FORSALE, House.FORSALE, Property.FORSALE
    • .LAWYER
      • Criminal.LAWYER, DUI.LAWYER, California.LAWYER, Immigration.LAWYER
    • .LIVE
      • Watch.LIVE, A.LIVE, Football.LIVE, News.LIVE, Chat.LIVE
    • .MARKET
      • Super.MARKET, Stock.MARKET, Money.MARKET, World.MARKET
    • .NEWS
      • Latest.NEWS, World.NEWS, Tech.NEWS, Live.NEWS, Daily.NEWS, Global.NEWS
    • .VIDEO
      • Live.VIDEO, Streaming.VIDEO, Free.VIDEO, Exercise.VIDEO

    As you can tell from these examples, Platinum domains tend to be highly descriptive and easy to understand and remember for end users. Like Hotels.com, they are ready made to have strong brands built around their names, and can make a big splash at the national or global scale.

    Ultimately, we’re interested in building awareness for new gTLDs, and helping end users find the right domain name. What that means is, if you have a great idea for using a Platinum domain name—and are prepared to develop it into a web property that people will see and use—we’re willing to take that into account when negotiating a price.

    We’re always open to hear what you have to say about domains we’re offering, whether they’re standard, Premium, or Platinum. Search for a Platinum name now and make us an offer, or contact the registry directly at premiumsales@rightside.co so representatives can work with you to find the perfect domains.

    Read More

  • Get Personal with a .ME Domain

    July 28, 2016

    New TLDs

     1

    Views: 3789

    There are many places on the internet that claim to be the all-encompassing “you,” but  we know this isn’t always true. Yes, you can have a presence on Facebook, Twitter, Instagram, LinkedIn, and dozens of other platforms. These are all places where you can show part of yourself, but none of them might feel like home base to you. Defining your  home base can be much simpler with a .ME domain.

    Register your name, blog, or business name and you’ll instantly have your own piece of the internet with your choice of branding. The .ME domain easily shows everything you want people to know about you. You can use it to speak for you and tell your real story.

    Registering your own name with .ME is the obvious choice, and often the most useful. Take MatteoBertoli.me as an example. This domain goes to the personal website of the Italian director and cinematographer Matteo Bertoli. He can easily share this domain name on his resume, on his business cards, as external links in his social media profiles, and to share verbally. Using your own name is memorable, near impossible to forget, and always professional.

    Speaking of professional, you need not be an Italian film director to take advantage of a personally branded domain name. Do you offer professional services as a sole proprietor, either as a part- or full-time job? YourName.Me is a great way to brand those services and make it easy for your clients and customers to refer you to their friends.

    Using a .ME domain to speak for you is just as easy as using your own name. As ambitious individuals, we all have hobbies and goals that could easily transfer into a .ME domain name. Take AMatterOfTaste.me, for example. This blog is dedicated to traveling and food experiences. It’s a simple, yet truly effective example of how you can use a .ME domain to speak for you.

    When you meet someone in person, you have a limited  opportunity to tell them the real story of who you are and what you do. These first impressions last, which is why getting your online impression right the first time starts with your domain name. Keep it simple, showcase your hobbies, your work experience, or your real story with the .ME domain extension.

     

    Read More

  • 15 Essential Sources of New Generic TLD Information

    June 2, 2016

    Advice, New TLDs

     1

    Views: 3622

    We talk a lot about the benefits of new generic TLDs on this blog—their value as branding tools, their availability versus legacy domain extensions, their ability to stick in people’s minds—but no matter how much information we could publish, we’re really just scratching the surface of what the wider gTLD community and domain industry are putting out. To give you a glimpse of the number of online resources available to individuals, companies and brands, we’ve put together a short list of helpful sites.

    Inspiration, insight, and general TLD news

    The Enom Blog – Of course, no list could be complete without mentioning this very blog. Here you’ll find not only information about new TLDs, but also how-to’s and promotions that affect you directly as one of our customers or partners.

    Rightside.NEWS – Rightside Registry’s blog keeps up with trends in the domain industry, highlights examples of new TLDs being used all over the world, and offers insight into investing in gTLD domains.

    Name.KITCHEN – Domain registry Donuts operates the uniquely titled Name.KITCHEN. Fittingly enough, the blog focuses on the power of names and brands for individuals and small businesses that want to express themselves and stand out online.

    Examples of new TLDs “in the wild”

    InTheWild.DOMAINS – The Domain Name Association runs Domains in the Wild, an evolvingexhibit of domains (using both legacy and new domain extensions) that have been registered and built out by brands all over the world.

    Showcase.NINJA – Rightside adds use cases from several gTLDs (like .LIVE, .ROCKS, .SOCIAL, and .FAMILY) to demonstrate that anyone can register their “Name.TLD” to express themselves online the way they want to the audience they want.

    Gen.XYZ – As the most-registered gTLD in the world, .XYZ certainly has many examples to draw on. They display .XYZ domains exactly as you would experience them yourself: on the screen of a desktop, laptop, tablet, or phone.

    Research and statistics

    nTLDStats – If numbers are your thing, then nTLDStats might be your new favorite site. Every day, registration statistics for every gTLD in existence is tracked and charted, giving the public a better understanding of the “health” of various domain extensions.

    CSC gTLD Utilization Report – Brand registrar CSC compiles a regular report on the growth and usage of .brand TLDs. They also devote a few pages each month to generic TLDs, using Alexa rankings as a stand-in for popularity and usage.

    Domain broadcasts/podcasts

    YourStory.LIVE – Each Tuesday, YourStory.LIVE points to a live chat on Blab talking about new TLDs and talking to the people that use them. When offline, YourStory.LIVE redirects to the most recently recorded episode.

    Domain Name Wire podcast – Andrew Alleman interviews some of the biggest names in the domain industry, from investors, to registry/registrar operators, to the people putting domains to use. A must-listen for anyone interested in working with domains.

    Domain industry news

    ICANN blog – The Internet Corporation for Assigned Names and Numbers is the closest thing we have to an “official” administrator of the Internet. They run the new gTLD program, so the decisions they make (and announce here on their blog) have repercussions for the entire industry.

    Circle ID – News and commentary about the domain industry (indeed, the overall Internet infrastructure industry) finds a home at Circle ID. Articles here can be policy heavy and/or technically complex, but offer a glimpse into the many stakeholders and issues that interact in today’s online ecosystem.

    Domain investing news

    DomainSherpa – Michael Cyger runs DomainSherpa, a source of news for domain investors hunting for data and trends that could benefit their portfolios. Michael also hosts a podcast interviewing domainers and operators.

    DomainIncite – Since 2010, DomainIncite editor Kevin Murphy has posted news and commentary on the latest events, sales, and policies affecting domain names.

    Domaining.com – A great one-stop shop for domain investing news, domaining.com aggregates headlines from around the industry into a single feed.

    Read More

  • The .CLOUD Belongs to Everyone: How to Use this New TLD to Boost Your Business Sky High

    March 3, 2016

    Advice, New TLDs

     2

    Views: 30787

    The recent launch of the .CLOUD domain extension has been a tremendous opportunity for tech companies, SAAS companies, and other cloud related businesses large and small to enhance their brand, broaden their market reach, and stay relevant. But nobody said that this TLD is only for tech companies or SAAS. In fact, this new top level domain has gathered some steam through fashion, food, and even social media marketing tools.

    A .CLOUD domain can contribute positive benefits to the right business or organization. We’ve defined some examples and found alluring statistics leading to where your business or customers could fit .CLOUD into your business and marketing plan.

    Software Companies Moving to SaaS

    • 3DCAD.cloud
    • awesomeCRMtool.cloud
    • sendemails.cloud
    • musicedit.cloud

    By 2018, 59% of the total cloud workloads will be Software-as-a-Service (SaaS) workloads, up from 41% in 2013. Global SaaS software revenues are forecasted to reach $106 billion in 2016, increasing 21% over projected 2015 spending levels. Transitioning your software company to a SaaS cloud-based model with a supporting TLD will help your brand gain authority in your industry, putting your company in a position to “run with the big dogs” of SaaS. Because SaaS companies grow faster, are more agile, and have more predictable revenue, your software company on the .CLOUD will see a notable branding with a memorable image, seared into your customers’ minds.

    Any Business to Imply/Convey Cloud Computing Service Availability

    • photoedit.cloud
    • blog.cloud
    • workflow.cloud
    • homeworktutor.cloud

    More enterprise workloads moved to both public and private cloud over the last year, with private cloud growing faster. The number of enterprises running more than 1,000 virtual machines (VMs) in public cloud increased from 13 percent to 17 percent, while those running more than 1,000 VMs in private cloud grew from 22 percent to 31 percent. The private cloud growth in workloads also may include long-standing virtualized environments that have been enhanced and relabeled as a private cloud.

    With the increase in cloud computing software and the active users, make your client base aware of the services you offer with an easy to remember and fun way to brand your software using the .CLOUD top level domain.

    Personalize Support Channels

    Create personalized emails for your cloud team
    • brandon@awesometechcompany.cloud
    • ashley@awesometechcompany.cloud
    • bill@awesometechcompany.cloud

    On .CLOUD Nine

    According to .cloud Head of Registry Operations Francesco Cetraro, “.cloud was one of the most eagerly awaited TLDs on the market, so it had high expectations” and is happy to see its hard work pay off. After its first hours peak with the pre-registration pre-orders coming in, he said the level of incoming orders remains “quite high”. With the first week seeing over 30,000 registrations for this TLD, there’s no doubt you can find your place here on .CLOUD nine too.

    For every type of company, either looking to move to the cloud, offer SaaS, or just re-brand an already well-known name, there are many ways to use the .CLOUD domain extension through various approaches to the your company brand and marketing intentions. Our account managers are more than happy to discuss at 1-425-274-4500 or email at sales@enom.com for details.

    Read More

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