City TLDs offer a lot of value for smaller businesses. Establishing a digital presence is no small task, and finding the perfect domain (which is hugely important) can be difficult. Using a city TLD in their domain name adds meaning and gives them other great options if the .com version of their first-choice domain is […]
The creator ecosystem is experiencing a period of dramatic change. Creators and influencers are rapidly re-writing the world of branding, e-commerce, and entrepreneurship. For those in the business of helping individuals establish an online presence, this shift presents a major opportunity worth pursuing. The state of the creator economy Remember when Instagram was for sharing […]
From singing lessons to printing, there’s no shortage of products and services people are searching for online. The convenience these online service providers offer has fundamentally changed consumer behavior. While the pandemic may have familiarized most of us with work and school from home, the popularity of online services like meditation apps, and skill share […]
Social media and its myriad platforms have created a new world of opportunity for creators. With approximately 50 million people all over the world creating online video content, the “Creator Economy” is a force to be reckoned with. From Instagram influencers to Twitch streamers, and TikTok stars to YouTube content creators, this diverse collection of […]
Another ICANN conference has come and gone, and, while the timezone was more friendly for us North Americans, it was a bit sad to spend so much time with my ICANN colleagues yet still be so far away from them. ICANN72 saw several interesting sessions: working meetings open to public observation, Stakeholder Group check-ins, and, […]