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Is your business prepared for the next internet outage?

Preparing your business for the next internet outage

October 21st, 2016 was a frustrating day for many internet users as a coordinated attack on the Domain Name System (DNS) provider Dyn caused major platforms like Twitter, Netflix, and Reddit to go down for much of the day. The complaints raised that morning (and the conspicuous lack of complaints on the affected social networks) […]

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Platinum domains: how to make an offer on high-value names

As a domain registrar, we’re often asked what makes for a “good” domain name. In general, the best domains are short, memorable, and provide some value in Search Engine Optimization (SEO). A small subset of all possible domain names fit that bill—called Premium domains—and are priced higher as a result. An even smaller subset of […]

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Maintaining consumer confidence in your website

The consumer confidence index is a monthly indicator of people’s optimism in their current and future financial position. It’s used in part to determine whether the economy is on the right track, even though, ultimately, all it really measures is what’s going on in consumers’ heads. But the index is useful because sentiment leads to […]

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What to do in the event of a data breach

When we see headlines about data breaches, they are often about big, corporate entities, in which hundreds of thousands, or even millions of personal identities and financial profiles have been exposed. According to Symantec, the number of publicly disclosed data breaches continues to rise. But these “mega breaches” aren’t the only thing security experts are […]

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15 essential sources of new generic TLD information

We talk a lot about the benefits of new generic TLDs on this blog—their value as branding tools, their availability versus legacy domain extensions, their ability to stick in people’s minds—but no matter how much information we could publish, we’re really just scratching the surface of what the wider gTLD community and domain industry are […]