A Domain Name Isn’t Strictly Used for Websites
Your customers come to you because they want to get online to promote their business, blog, cause, or just strut their skills for potential opportunities. Most people think that getting a website and choosing a domain name is the ONLY solution that meets their needs.
But, new domains aren’t strictly about getting a website online; they’re about branding who you are, who you want to be, and how you want to be perceived on the Internet. With new TLDs, your customers can be more precise, more descriptive and more direct, which are the foundations of building a strong brand identity.
Here are 3 fun ways you can market new TLDs like .ROCKS and .CONSULTING to your customers in a different light. We call it, selling new domains with a twist.
#1 Create a personalized (or just super fun) email address
Many entrepreneurs use generic email accounts like gmail for business purposes. Unfortunately, this is like showing up for work in your pajamas, plus you just lost a sale. For example, Dana, who owns her own business called Dana’s Cookies, could turn her email from email@example.com to firstname.lastname@example.org, which communicates the personality and the professionalism she’s looking for.
Your benefit? Sell more email. And if you’re not selling email, you might want to look at how it fits into your offering.
#2 Keep your current website, but get a more descriptive domain name
Customers with existing websites can craft the perfect new web address with a nTLD and set it up so that anyone typing in that address arrives at the destination of their choice.
New domains are great for your customers who use blogging platforms like tumblr or blogspot. An address such as javacodingninja.tumblr.com (which is long and hard to remember) can be transformed into a catchy name like javacoding.ninja. You still keep your customer, but they can choose what works for them.
With new TLDs, savvy businesses that want to spice up their marketing efforts can give more purpose to their name. If Amazon wants to showcase their product feedback they could use amazon.reviews. The social experts at the Azusa Police Department in California are already using azusapd.social to connect with their community (and, it was actually registered through our reseller community).
Your benefit? More sales and happy customers.
#3 Give LinkedIn profiles a simpler, more tailored web address
Customers can keep their websites and blogs through you, but craft the perfect web address that redirects to their LinkedIn profile. People want to get rid of that clunky, coded web address assigned by LinkedIn and make it easier to connect online. LinkedIn is all about being found - personal branding is imperative. Now customers can buy the domain name through you, and then set it up so that anyone typing in that address arrives at their LinkedIn profile.
Some folks here at Enom are adopting this method. You can meet our awesome GM at steve.ninja, or one of our expert database engineers at ronwest.guru. Even people from Rightside (our parent company) are jumping in the game. That’s right, we’ve got a cfo.ninja.
Your benefit? You guessed it, more sales and happy customers (who have a job).