First New TLDs for International Markets

Published on 10/30/2013

Acquire More International Customers

An expanding Internet opens up new choices for customers wanting a personalized website.

In just a few weeks we could see new TLDs enter the first launch phase, as the first four just received the “green light” from ICANN to move forward last week.

This first set of TLDs are Internationalized Domain Names (or IDNs) which use non-Latin characters. For the first time ever, Russian, Chinese and Arabic consumers will be able to register a domain in their native language. The first four are:

New TLDMeaning
شبكةArabic word for “Web” or “Network”
онлайнRussian for “Online”
сайтRussian for “Site”
游戏Chinese for “Games”

New TLDs are real, and they’re coming. What will happen when a customer tries searching for a new TLD on your site? We can help.

If you aren’t one of the hundreds of resellers already using our New TLD tools, check out these quick tips to get prepared. Existing New TLD Portal resellers, you can skip to #4.

  1. Offer Every Phase of a TLD Launch to Customers: As a TLD goes to market it will go through a series of phases before going live to the general public. Each phase appeals to different types of customers -- everything from brands to individuals. Help your customers participate in the phases that interest them.
  • Sunrise for Brands and Trademark holders
  • Landrush for the pro’s willing to pay a price for premium generic terms
  • Pre-registration for customers to place an order before a TLD is live
  • Domain management tools with reporting -- coming soon
Start with Sunrise
  1. Collect Leads with the New TLD Watchlist: Give customers an opportunity to discover new TLDs before they go live. The Watchlist tool collects leads that you can convert into orders when a TLD becomes available. Customers can add items of interest and be kept engaged with updates about the items they added. Once a TLD is available, Watchlist will automatically trigger customers to place their orders. Feed your new TLD funnel now, then grab sales later. See the Watchlist in action.
  1. Integrate with Easy, Flexible Tools: Save time implementing hundreds of new TLDs on your site. With multiple options available, we can help you find the best solution to meet your needs -- for the short and long term. Embed it into your website or direct traffic to an externally hosted site with your brand. Use a widget now to support the pre-launch phases, and move to the API later for General Availability. View our integration options.
  1. Promote New TLDs with Marketing Kits: Creating awareness is easy with our customizable marketing kits -- grab a banner, a video and copy for landing pages. Place banners on relevant, high traffic pages and send out emails to your customers. You even can get content for social posts. As TLDs roll out, we’ll be amping these up with more options! Download the kits.

Stay tuned for more news about the hundreds of new TLDs coming soon. If you have any questions or would like to learn more, email us at

For more information, check out our New TLD Program or visit ICANN.

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