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Why .游戏 ?

Two thirds of China’s Internet users, who make up the largest cultural section of online users, identify as gamers. For this expansive market, there is now a new TLD that offers a fully internationalized Chinese script option for companies, magazines, and individuals in the gaming world. .游戏 may fit perfectly for the online gaming industry, but it also provides a namespace for any gaming business, whether focused on sports, puzzles, board games, or community events.

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