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Why .WORLD ?

“World” is an all-encompassing generic term that may apply to different business, private, and non-profit sectors, and .WORLD creates a unique and flexible domain namespace for all purposes, including use as a company, featuring a group of products, like software.WORLD; as a blogger, musing on the workings of a certain cultural sector, like etherealmusic.WORLD; or as a non-profit, looking to connect to a global user network in order to strengthen a mission, such as savethe.WORLD.