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Why .TOYS ?

In 2012, the size of the global toy market was $84 billion, and many of those toys were purchased online. .TOYS provides toy stores across the world with a credible and market-targeted TLD meant to help increase visibility and direct customers to toy-specific sites. .TOYS can be used by retailers, manufacturers, distributors, reviewers, parents’ magazines that suggest toys, or blogs that compile lists of toy suggestions by age, gender, or special occasion.

.TOYS Launch Phases

Phase Open Dates Application Fee Registration Fee
Pre-registration 5/20/2014 - 7/30/2014 $12.00 $34.99
General Availability 7/30/2014 $34.99

Popular Domains


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yourproduct.toys
recalls.toys