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Starting a café is a high-risk endeavors, and one of the reasons successful cafés make it is because they know how to promote and advertise, creating a network of regulars. Having a website, social media presence, and online photos and tours can help bring in new customers, keep regular customers coming back, and promote special events. With a .CAFE domain extension, coffee houses have a new marketable TLD that hooks right into the target coffeehouse demographic and helps accomplish these goals.
Sales and promotions help boost revenue, develop long-standing relationships with loyal clients and customers, and actively strengthen inventory throughout the year. Now there’s a TLD meant specifically for marketing sale events. .COUPONS can be used as a domain name for a webpage extension of any commercial site, to feature online sales, coupons, and events. .COUPONS can also be used by coupon sites and blogs that compile online promotions for Internet users.
Across the globe, there are hundreds of thousands of pet dogs, and the pet supply industry is one of the most stable in the global marketplace. Instead of combing the Internet for dog food, supplies, training advice, health guidance, and more, dog owners now have .DOG to help signify that a site is dog-related, making it a perfect TLD for any individual, group, or business in the dog grooming, breeding, boarding, or showing industries, as well as for vets, pet forums, and bloggers.
.EXPRESS currently has two applicants – Donuts and Express. If Express becomes the registry, .EXPRESS will operate as a restricted brand TLD meant to promote the Express trademark, and used exclusively for the employees, affiliates, and customers of Express. If Donuts becomes the registry, .EXPRESS will have unlimited registration, meaning any individual, group, or business may register a .EXPRESS domain for any purpose, and .EXPRESS will be treated a generic term TLD, meant to be defined through use.
.FYI represents the information sector, with its targeted, recognizable name and purpose. FYI, or “for your information,” is one of the most used acronyms in business, and defines quick and relevant information. Use .FYI as a company, to feature information exclusive to loyal customers or employees, as an individual, focusing on product reviews and other consumer information shared in a forum context, or as an organization, using .FYI as an educational and outreach tool.
Gold is one of the most valued metals because it holds value as a currency, and because it doesn’t change in color or shape, it’s still regarded as one of the finest materials for making jewelry. .GOLD offers the perfect TLD for jewelers, banks, gold-to-cash businesses, scientists, and bloggers – anyone who deals in gold for business purposes, who studies the properties of gold as a scientist, or who writes about the value of gold as a monetary system.
According to the National Golf Association, at least 26 million people play golf. Aside from recreational golf, professional golf has established a mainstay in the mainstream sports media, and attracts millions of viewers and visitors each year. In order to create an online community for this traditional pastime, .GOLF provides players, viewers, coaches, courses, and every other member of the golf community with a relevant TLD option to help build the online golfing world and create a go-to golf resource.
Hockey, in its basic form, has been around since ancient Egypt. Now, it spans the globe and encompasses several incarnations, including field hockey, street hockey, ice hockey, roller hockey, sledge hockey, and air hockey. As a way to help the disparate hockey community better connect and network, .HOCKEY provides a digital hub for all groups, teams, players, coaches, businesses, and enthusiasts to help define the global hockey sector online.
The jewelry industry is a multi-billion dollar a year industry, and spans a range of different types of retailers, from ultra-fine guild retailers, to pawn shops. As a way to connect the jewelry industry while providing enough flexibility for each type of retailer to find their own niche, .JEWELRY provides a recognizable, market-specific, and flexible TLD, which may be registered by any individual, group, or business, for any reason, making this extension as dynamic as the industry itself.
The Master of Business Administration, or MBA, is a highly sought degree for everyone from businesspeople to presidents—and the network of MBA students, schools, professors, and services is expansive. The .MBA extension provides the perfect namespace for the degree and people who have one. Whether lending professional credibility to an MBA-holder or enhancing search-ability of MBA-related educational information and services for MBA seekers, .MBA provides an extension that signals professionalism.
Buying movie tickets online, streaming movies, reading Web reviews, ordering television series box sets – the movie industry has become an electronically powered market, and .MOVIE provides an industry-specific TLD for every business, individual, or group in the movie industry looking to establish a niche in the Internet marketplace. .MOVIE is meant for bloggers, theatres, venues, directors, actors, film schools, student film groups working on projects that need funding, and anyone else working in film.
According to a 2010 survey more than half the American population gets its news online – a trend that has continued upward for the last few years and expanded into other countries of the world. .NEWS is the perfect way for news organizations—whether television or radio news programs, daily newspapers, alternative weeklies, underground political mags, or local publications—to reach their readers with an identifiable and marketable industry-specific TLD.
For the online world, there may be no new TLD more fitting than .ONLINE, because it offers a broadly defined, generic term for open registration. .ONLINE is perfect for any brick and mortar store trying to establish an online presence – yourstore.ONLINE, for example – or for any publication, band, artist, or writer that offers a print product as well as an online version. .ONLINE isn’t restricted to these examples, however, and can be used by any individual or organization for any reason.
Both Google and Donuts have applied for the .PLUS extension, and depending on who ends up administering the TLD, the use of this namespace will differ. If Google administers .PLUS, it will be used as an extension of Google + services, and offered to those who belong to the Google + personal and business networks. If Donuts administers the TLD, .PLUS will become an open registry, available to anyone, and might be perfect for companies offering perks, second-editions, or new features.
“Run” is a broadly-defined generic term, used in a variety of different applications on the Web. .RUN offers a relevant, specific, and flexible domain name extension for the purpose of creating a network for the many definitions of the word. Use as a runner, a fitness instructor, an installer, an app creator, a tester, or any other person, individual, or group related to the term in any way. .RUN is perfect for sports e-storefronts, marathon support forums, and installation troubleshooting blogs alike.
Television, theatre, events, programs, and exhibitions are all called “shows,” and as such, are all a part of the .SHOW realm. .SHOW offers a market-specific TLD perfect for promoting new shows, releasing press materials, calling for new participants, finding sponsors, and releasing dates. Using a targeted TLD, like .SHOW, helps to increase Web visibility by allowing potential visitors to glean what information may be on a site before clicking through, making this TLD a perfect tool for increasing marketing potential.
.SITE offers a domain namespace for companies, organizations, and individuals who want to get their trademarked name or brand into a website domain name, but don’t feel as though any of the generic-term or industry-specific new extensions fit their demographic. .SITE provides new domain territory, so securing a specific domain name will be more easily obtainable than with .COM, but the broad extension also allows for flexibility in use.
Soccer is the world’s most popular sport – played by 250 million players in over 200 different countries. The .SOCCER domain extension offers a tool for this disparate community to connect in a more centralized, identifiable, and targeted domain namespace. .SOCCER may be registered by any individual, group, or business, and is perfect for teams, looking to create an online presence, amateur leagues, wanting to build a centralized hub, and for sports writers, analyst, and fans, wanting to launch blogs.
Around the globe, there are too many taxis to count, and those cabs rely on an expansive network of businesses, from mechanics, car manufacturers, communication technology industries, and more. .TAXI offers a digital hub for the entire taxicab sector by providing a relevant and recognizable TLD prefect for cab companies looking to extend services online, better network with business affiliates, more effectively market ad space, or facilitate unions and worker groups.
Any group of people can call themselves a team, and that freedom and flexibility are reflected in the .TEAM domain extension. .TEAM may be registered by any individual, group, or business, providing the perfect space for any type of team. This TLD is perfect for sports teams, professional or ammeter, looking to establish an online presence, corporate teams engaging in development exercises online, or trivia and gaming teams working together to win tournaments and events.
Having an established and functional online presence is of utmost important for individuals and businesses in the tech industry. A webpage with an industry-specific domain extension indicates a tech-savvy establishment, particularly when the extension itself is .TECH. .TECH is perfect for technology-based industries, like software and computer development, hardware manufacturing, research and development firms, and anyone who writes or blogs about technological advancements.
.THEATRE introduces a new online experience for the theatre industry, providing a secure and reliable namespace for the members, performers, and businesses associated with the ballet, opera, live theatre, musicals, and other performing arts. .THEATRE can be used by any troupe, company, theatre, arts region, or business that provides services for the theatre industry. .THEATRE can also be used by reviewers, publications, and bloggers who write about theatre and its developments.
Whether it’s touring the Sahara on camelback, touring America in an old conversion van, or touring the Chicago River on an open boat, tours are a fun way to explore the world. The .TOURS extension offers the perfect namespace for that fun spirit, and could be used by travel agents, tourist attractions, municipalities, bands, or anyone who blogs about or reviews tours—but it’s not limited to these options. Because .TOURS is an open registry, anyone can use it for any purpose.
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