Sunrise TLDs

.CAFE
Starting a café is a high-risk endeavors, and one of the reasons successful cafés make it is because they know how to promote and advertise, creating a network of regulars. Having a website, social media presence, and online photos and tours can help bring in new customers, keep regular customers coming back, and promote special events. With a .CAFE domain extension, coffee houses have a new marketable TLD that hooks right into the target coffeehouse demographic and helps accomplish these goals.
.CASINO
Casinos represent a multibillion dollar industry globally, and encompass a number of different businesses, services, individuals, and organizations. In order to create an online hub as expansive and diverse as casinos themselves, .CASINO provides a relevant TLD that may be registered by any individual, group, or business, making it accessible to performers, gaming managers, concierge services, restaurants, worker unions, inspectors, and anyone else who makes the casino world go ‘round.
.EXPRESS
.EXPRESS currently has two applicants – Donuts and Express. If Express becomes the registry, .EXPRESS will operate as a restricted brand TLD meant to promote the Express trademark, and used exclusively for the employees, affiliates, and customers of Express. If Donuts becomes the registry, .EXPRESS will have unlimited registration, meaning any individual, group, or business may register a .EXPRESS domain for any purpose, and .EXPRESS will be treated a generic term TLD, meant to be defined through use.
.FOOTBALL
Almost two-thirds of American adults watch high school, college, and professional American football, and internationally, soccer (also called football) is the most popular sport. Because of the expansiveness of the term, the .FOOTBALL domain extension offers a highly relevant and marketable TLD. Use .FOOTBALL as a team, coach, player, sponsor, sports journalist, sports equipment merchant, blogger, or any other business, individual, or organization involved with these immensely multi-dynamic sports.
.GOLD
Gold is one of the most valued metals because it holds value as a currency, and because it doesn’t change in color or shape, it’s still regarded as one of the finest materials for making jewelry. .GOLD offers the perfect TLD for jewelers, banks, gold-to-cash businesses, scientists, and bloggers – anyone who deals in gold for business purposes, who studies the properties of gold as a scientist, or who writes about the value of gold as a monetary system.
.GOLF
According to the National Golf Association, at least 26 million people play golf. Aside from recreational golf, professional golf has established a mainstay in the mainstream sports media, and attracts millions of viewers and visitors each year. In order to create an online community for this traditional pastime, .GOLF provides players, viewers, coaches, courses, and every other member of the golf community with a relevant TLD option to help build the online golfing world and create a go-to golf resource.
.JEWELRY
The jewelry industry is a multi-billion dollar a year industry, and spans a range of different types of retailers, from ultra-fine guild retailers, to pawn shops. As a way to connect the jewelry industry while providing enough flexibility for each type of retailer to find their own niche, .JEWELRY provides a recognizable, market-specific, and flexible TLD, which may be registered by any individual, group, or business, for any reason, making this extension as dynamic as the industry itself.
.NEWS
According to a 2010 survey more than half the American population gets its news online – a trend that has continued upward for the last few years and expanded into other countries of the world. .NEWS is the perfect way for news organizations—whether television or radio news programs, daily newspapers, alternative weeklies, underground political mags, or local publications—to reach their readers with an identifiable and marketable industry-specific TLD.
.PLUS
Both Google and Donuts have applied for the .PLUS extension, and depending on who ends up administering the TLD, the use of this namespace will differ. If Google administers .PLUS, it will be used as an extension of Google + services, and offered to those who belong to the Google + personal and business networks. If Donuts administers the TLD, .PLUS will become an open registry, available to anyone, and might be perfect for companies offering perks, second-editions, or new features.
.SCHOOL
In the United States alone, 75.5 million children attend elementary, middle, and high school. Although schools are located all over the world, have different methods of teaching, and cater to diverse types of students, all schools have fundamental needs that they share. In order to create a digital hub for supporting education, the .SCHOOL domain extension offers a recognizable, credible, and relevant TLD, perfect for teachers, students, schools, administrators, parents, and communities all over the world.
.SHOW
Television, theatre, events, programs, and exhibitions are all called “shows,” and as such, are all a part of the .SHOW realm. .SHOW offers a market-specific TLD perfect for promoting new shows, releasing press materials, calling for new participants, finding sponsors, and releasing dates. Using a targeted TLD, like .SHOW, helps to increase Web visibility by allowing potential visitors to glean what information may be on a site before clicking through, making this TLD a perfect tool for increasing marketing potential.
.SITE
.SITE offers a domain namespace for companies, organizations, and individuals who want to get their trademarked name or brand into a website domain name, but don’t feel as though any of the generic-term or industry-specific new extensions fit their demographic. .SITE provides new domain territory, so securing a specific domain name will be more easily obtainable than with .COM, but the broad extension also allows for flexibility in use.
.TEAM
Any group of people can call themselves a team, and that freedom and flexibility are reflected in the .TEAM domain extension. .TEAM may be registered by any individual, group, or business, providing the perfect space for any type of team. This TLD is perfect for sports teams, professional or ammeter, looking to establish an online presence, corporate teams engaging in development exercises online, or trivia and gaming teams working together to win tournaments and events.
.TECH
Having an established and functional online presence is of utmost important for individuals and businesses in the tech industry. A webpage with an industry-specific domain extension indicates a tech-savvy establishment, particularly when the extension itself is .TECH. .TECH is perfect for technology-based industries, like software and computer development, hardware manufacturing, research and development firms, and anyone who writes or blogs about technological advancements.
.TOURS
Whether it’s touring the Sahara on camelback, touring America in an old conversion van, or touring the Chicago River on an open boat, tours are a fun way to explore the world. The .TOURS extension offers the perfect namespace for that fun spirit, and could be used by travel agents, tourist attractions, municipalities, bands, or anyone who blogs about or reviews tours—but it’s not limited to these options. Because .TOURS is an open registry, anyone can use it for any purpose.