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.PROPERTY is an applicable TLD for the real estate business, providing a unique marketable namespace for realtors, brokers, appraisers, and individual sellers. Aside from helping sellers and buyers connect, .PROPERTY lends itself to advice blogs and e-magazines helping consumers make informed decisions about buying property, paying property taxes, or finding a good use for family property. As an open registry, .PROPERTY can be used by any individual, group, or business for any purpose.