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The development of online boutiques and clothing shops has quickened the speed of the already fast-paced fashion industry. Now a designer can generate grassroots funding for a design, send it to a clothing manufacturer, and start a new clothing line all on the Web—and now, with .FASHION, a designer can do it all in a namespace dedicated to the trade. Whether used for selling products, increasing visibility or making connections, .FASHION is the latest fashion in TLDs.