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Why .COACH ?

.COACH currently has two applicants, and while it could be used as an open registry for all individuals, companies, and organizations that identify with the term “coach” and wish to help define its online presence, it may also become a branded TLD for Coach, the American designer and leather-maker, to be used exclusively by Coach in order to strengthen its online presence. .COACH is certainly a TLD to keep an eye on as it makes its way through the initial evaluation process.