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Why .PHOTO ?

“Photo” is a word that belongs to everybody in this digital age, because over 5 billion people own cell phones, and the majority of those cell phones are equipped with cameras. Amateur photography has burgeoned in a way never seen before in history, demanding an equally accessible space to grow. .PHOTO creates such a space by providing an open registry that can be used by any photographer, amateur or professional, for any purpose, making this TLD unique and available extension for all.