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Why .COOL ?

“Cool” isn’t a fad, it’s an ever-shifting definition of demeanor, aesthetic, and feeling that’s endured for generations and become a part of the global lexicon. The word “cool” represents different definitions, and can be used in a multitude of ways, making it dynamic, unique, and approachable. .COOL provides an equal linguistic space online, by allowing users to define the use of this TLD by application. .COOL is perfect for any entity, for any reason, making this TLD a flexible and creative naming option.